I design presentations that turn complex ideas into clear, executive-ready stories.

Art Director building brand campaigns and product storytelling systems for fashion, beauty, and lifestyle brands.

Work includes Sephora, Athleta, Ariat, and Nike — translating strategy into scalable creative across retail, digital, and marketing.

Brand, Campaign & Product Storytelling

Presentation Design & Visual Storytelling

I design presentation systems that help teams align, communicate clearly, and move faster, supporting brands like Nike, Sephora, Carter’s, and Ariat.

Simplifying complex information into clear, high-impact presentations

From dense and overwhelming → clear and actionable

Context
Global retail sustainability training deck with dense, text-heavy content across multiple modules. The client needed a more modern, scalable presentation system.

The Challenge
Stakeholders provided content that was:

Visually inconsistent and lacked a cohesive system
Overly dense and difficult to scan
Not aligned with the desired level of polish or brand perception
Challenging for frontline teams to navigate and use

My Role

Designed a scalable presentation system, including layout, typography, icons, and color
Introduced more human-centered visuals to support storytelling
Translated dense charts and content into clear, digestible information

System Thinking

Established type hierarchy and layout rules
Defined spacing and grid system
Built reusable templates for consistency across modules
Designed for scalability across teams and content types

Outcome

Improved clarity and usability across training modules
Enabled faster comprehension for frontline teams
Established a reusable presentation system for ongoing use

After: Clear, structured, scalable presentation system

Before: Dense, inconsistent, text-heavy content

Motion & Experiential Storytelling

Developed motion concepts and AI-assisted video prototypes to explore brand storytelling, retail scenarios, and operational workflows. Leveraged emerging tools to rapidly visualize ideas and test narrative direction.

Retail AI Concierge Concept
Concepted, storyboarded, and edited a cinematic retail prototype exploring AI-assisted in-store experiences. Leveraged generative video tools to execute narrative scenes, translating retail strategy into a tangible, future-state environment.

Field Workforce Scenario Prototype
Created a short-form motion concept demonstrating mobile-first workflow tools in action, communicating operational clarity through narrative storytelling.

Campaigns

Produced high-impact campaigns across digital, print, and retail for flagship beauty and fashion brands.
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WISEROOM | Full Brand Identity & Scalable Digital System

Ariat International | Seasonal Campaign Systems & Retail Launch Assets

Sephora Collection | Packaging, Visual Merchandising & In-Store Experience

Athelta | Retail Storytelling & Product Education Design

Product Packaging | Consumer Product & Beverage Packaging Design

Retail | Strategic Logo Design & Program Launch Assets