Color is never decoration. It’s direction.
I create refined product and packaging systems where color, material, and typography work together to tell a clear story — whether on a retail shelf, in a mailer, or inside a customer’s home.
From Sephora to Athleta, I’ve helped brands translate strategy into cohesive visual experiences that scale without losing craft.
The best design doesn’t just look beautiful. It performs beautifully.
Product, Packaging & Retail Design
Campaigns
Produced high-impact campaigns across digital, print, and retail for flagship beauty and fashion brands.
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Sephora Collection | Packaging, Visual Merchandising & In-Store Experience
Athelta | Retail Storytelling & Product Education Design
Product Packaging | Consumer Product & Beverage Packaging Design
Ariat International | Seasonal Campaign Systems & Retail Launch Assets
WISEROOM | Full Brand Identity & Scalable Digital System
Retail | Strategic Logo Design & Program Launch Assets
Retail Experience Design
Digital Experiences
Motion & Experiential Storytelling
Developed motion concepts and AI-assisted video prototypes to explore brand storytelling, retail scenarios, and operational workflows. Leveraged emerging tools to rapidly visualize ideas and test narrative direction.
Retail AI Concierge Concept
Concepted, storyboarded, and edited a cinematic retail prototype exploring AI-assisted in-store experiences. Leveraged generative video tools to execute narrative scenes, translating retail strategy into a tangible, future-state environment.
Field Workforce Scenario Prototype
Created a short-form motion concept demonstrating mobile-first workflow tools in action, communicating operational clarity through narrative storytelling.